Entrepreneurs who love their business deeply… but are learning that customers do not love it back automatically.

People don’t care about your business; they care about themselves. Let that sink in for a minute. 

Once upon a time, we were sold a lie: If you build it, they will come. That was cute, catchy, and optimistic, but completely outdated.

In reality, people are busy, distracted, overwhelmed, and juggling a lot.
Everyone’s days are filled with 9–5 jobs, families, side hustles, relationships, their gym schedules, school, group chats they didn’t ask to be added to… need I go on?

Time is limited, and attention is even more scarce. So scarce, about 52% of Americans regularly multitask, and 60% say they feel too busy to enjoy life sometimes. Translation? No one is sitting around patiently waiting to discover your product.

And that’s not shade, it’s just a marketing reality.

People aren’t ignoring you because your product isn’t good.
They’re ignoring you because your marketing isn’t answering the only question they care about fast enough:

So yes, people are selfish, but if you understand that, it becomes your biggest advantage. Because when your marketing speaks directly to their problem, their time, and their benefit, people pay attention.

Now the real question is: How do you use people’s selfish nature to sell your product without sounding salesy or desperate? Glad you asked, Let me show me how:

Like… so clear it almost feels like you’re dumbing it down to your 6 year old. Remember the devil is in the details and without the details you’ll loose people easily.

“Making vegan food” is vague. It doesn’t tell me who it’s for, why I should care, or why I should pause my life to pay attention.

But, “Making vegan snacks for food-sensitive munchers who love bold flavors but hate that they can’t eat Doritos anymore” - that is clear!

Now I see myself. Now I feel understood. Now I’m listening. See the difference?

Keep this person front and center at all times. Think about how you talk to your child, niece, or nephew who’s a teenager versus how you talk to a friend your own age. There’s different slang, different priorities, different problems, and different things that grab their attention.

The same rule applies to marketing.

A product made for you should look, feel, and sound completely different from one made for a teenager, and if it doesn’t, something’s off.

That’s why clarity around who you’re talking to isn’t optional.
It’s how you choose the right language, visuals, tone, and targeting. Need help with this? Check out this previous newsletter.

Think about how fast you scroll on social media… Lightning speed, right? People don’t have time for a monologue just to figure out what you’re offering. If they have to work or wait to understand how you help them, they won’t. There’s a social media rule that says you have to hook people in the first 3 seconds of your video because the experts know people don’t have time!

You need to clearly answer QUICKLY:

Miss that window, and they’ll move past you like you never existed.

People don’t buy products, they buy results.

Don’t just tell them what you fix.
Show them what life looks like after you fix it.

Bad:
“I help you plan your marketing.”

Better:
“I help you stop guessing what to post and finally know exactly what to do each week.”

People are selfish, remember? They want to know:

“How will this make my life easier, faster, or less stressful?”

Busy people avoid anything that feels complicated.

If your offer feels like:

They’ll procrastinate… and procrastination kills sales.

You need to prioritize:

Example:
“Download the guide” beats
“Explore our comprehensive solution.” I talked about this on Instagram in more detail, check out the post here.

This sounds obvious, but it’s one of the most skipped steps in marketing.

Never assume people know what to do.

Say it, and say it again to make it impossible to miss.

Examples:

Remember, when people are confused on what to do they just do nothing. So no, marketing isn’t about being louder, trendier, or everywhere at once. It’s about being useful.

When you’re clear about who you’re talking to, what problem you solve, how it makes their life easier, and what they should do next, you stop competing for attention and start earning it.

People don’t ignore good marketing, they ignore confusing marketing.

And once you accept that people are busy, distracted, and yes, a little selfish, your job becomes much simpler: Make it obvious why your product deserves a spot in their already full lives. That’s the real rule of marketing.

And if this finally made things click for you, stay close. We’re building your marketing recipe one layer at a time no fluff, no guessing, no fake guru nonsense.

When I say people are selfish, that includes you (and me too).
When we talk about our businesses, we naturally focus on what we think is great.

That’s normal.
But it’s also why marketing misses the mark.

Let’s flip it.

Use the prompt below to reframe your marketing language so it focuses less on you and more on what your product or service actually delivers to your customer.

Copy + paste this into ChatGPT:

“Rewrite my marketing from my perspective to my customer’s perspective.

Here is how I currently describe my business:
[paste description]

Now rewrite it so it clearly answers:
‘Here’s how this makes your life easier.’ Keep it simple and human.”

Each week, I share one creator whose content has genuinely helped me level up in marketing. This week’s pick is: Julia Broome. She’s a social media strategist who gives so much value in every single video. I often find myself screenshotting her super informative cheat sheets to use for later and actually going back to really dig into her tips, tricks, and positioning guides for social. If you’re serious about upgrading your social media presence, follow her ASAP!

YouTube - Follow Here

Instagram - Follow Here

Tik Tok - Follow Here

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See ya next week!