Newsletter # 1
Who This Newsletter Is For:
The small business owner who’s exhausted from trying to beat algorithms, write emails, post daily, and somehow still run the business.
How I Learned Marketing the Hard Way
(So You Don’t Have To)
Hey, I’m Monica: an older millennial obsessed with creativity, lattes, and marketing. I’ve been unofficially in marketing for 15 years and officially for 4.
So what’s the difference?
Back in 2009, I graduated with a degree in Mass Communication from The Ohio State University and landed a caseworker job. Stable? Yes. Exciting? Absolutely not. So after work, I hunted for a creative outlet and found a free six-week jewelry class (because broke).
I fell in love with it and started a business, but quickly realized I needed everything: a website, photos, email list, social presence… and zero budget to hire help. So I taught myself.
For years I learned through trial and error wasting money, time, and sleep; but I figured it out. I built an e-commerce store, grew my Instagram to 28K, made an extra $25K a year, and eventually used those skills to switch my 9–5 from social work to marketing.
Fast-forward to today: I’m a Campaign Marketing Manager who’s done social, email, influencer, and website marketing for restaurants, museums, coaches, fashion brands, SaaS companies, and faith-based organizations.
I specialize in helping small teams with big ambitions move from stuck to scaling with marketing that actually works (even if you feel clueless about where to start).
And because I still run my jewelry brand and a local event business, everything I share in this newsletter comes straight from the trenches. It’s all all about what’s working right now, not last year’s playbook.
Here’s what you can expect from each weekly newsletter:
Who This Newsletter Is For → A cheeky peek at the “marketing clueless but ambitious” crew (if that’s you, you’ll laugh).
Weekly Wins → Real-life marketing moves that worked—so you can steal the playbook.
Hot Post of the Week → A social gem worth a double-tap (and maybe a save).
People Worth Following → Smart humans dropping marketing gold.
Chat Prompt → One AI-powered prompt to push your marketing further, faster.
From the Desk → Where I help small teams stop guessing and start growing.
Let’s Make Marketing Make Sense
(and Money)
Marketing can be a bumpy ride, but I’m here to help you make sense of it, simplify your strategy, and start generating more income with clarity and confidence. Consider this your weekly pep talk, marketing strategy, and caffeine hit all in one inbox.
Hot Post of the Week
That’s it for this week.
Next week, we’ll dig into the good stuff — starting with mindset marketing. It might sound deep, but trust me, it’s the foundation you need before tackling the rest of this big marketing pie. See you in the next one!