Newsletter # 3
Who This Newsletter Is For:
The entrepreneur whose “target audience” is basically anyone with a pulse… and a debit card.
They’ll Clap for You, But They Won’t Checkout
If you think your biggest customers should be your family and friends… I hate to break it to you, but that’s one of the biggest lies in marketing.
Your people can love you, repost you, hype you up in comments, and still never buy from you. They might support your vision, but what you sell just isn’t for them. And that’s okay.
The reality is, unless you sell toilet paper or water, not everyone needs what you’re selling. The other truth: your circle can cheer you on, but they can’t carry your business. When you expect your circle to be your customers, you end up disappointed instead of profitable.
I learned this the hard way when I relaunched my jewelry business back in 2020.
I just knew my customer was going to be me, a millennial obsessed with statement jewelry, bold colors, and accessories that none of her friends had.
Spoiler alert: I was dead wrong.
Once I started posting on Instagram and grew from 0 to 10K followers that first year, I learned fast that my real customers weren’t my mirror image; they were women with more disposable income, 10–15 years older, who loved color but didn’t care about being “the stylish friend.”
They cared about art. They wanted pieces that looked handmade, told a story, and connected back to an actual artist.
That lesson humbled me and schooled me all at once and taught me:
Don’t assume who your customer is.
Do the research to find out who’s actually attracted to and buying what you sell.
Because here’s the truth: People can love what you sell and still never buy it. The money’s in finding out who’s willing to pay for it.
When you think everyone’s your customer, your message gets watered down, and no one feels like you’re talking to them. So let’s fix that.
The Big Takeaway
You don’t get to pick your audience; your audience picks you. Your job is to study them like your next test depends on it.
Ideal Customer Equation Worksheet
Problem: My customer struggles with _________________________________________.
Result / Transformation: They really want ______________________________________.
Lifestyle / Values: They live like this / value these things ______________________________.
Hangouts: They spend most of their time (online or offline) __________________________.
Why Me: They choose me / my products / my services over competitors because _____________________.
Hot Post of the Week
ChatGPT Prompt of the Week
Drop this prompt into ChatGPT to get crystal clear on who your customer really is.
“Help me put together my Ideal Customer as an equation. Use this formula:
My Ideal Customer = [Problem] + [Result/Transformation] + [Lifestyle/Values] + [Hangouts] + [Why Me]
Once the equation is built, create a persona for me. Give them a name, an age, and a 2–3 sentence backstory that explains who they are, what they care about, and why they’d choose me.”
Let this guide your strategy so you’re writing for buyers, not bystanders.
People Worth Following
I’ve been following Amanda lately, and her content is gold. The way she breaks down brand strategy is unmatched; every post feels like a mini masterclass. If you want to learn how smart brands position themselves, hit that follow.
Instagram - Follow Here
LinkedIn - Follow Here
That’s It For This Week
Next week, we’re getting into the good stuff, the dynamic duo of marketing: social media and email. See you then!