Newsletter # 12
This Newsletter Is For:
Entrepreneurs who keep drafting posts in their head but never hit publish.
Here’s Why Social Media Is Important for Your Business
“Social media sucks. I never get any likes.”
That’s what my friend said after I asked her why she never posts about her business.
And honestly, I understood what she meant. The reach feels low, the likes feel a little embarrassing, and sometimes posting feels like giving a speech in an empty auditorium.
Especially when you’re used to being competent and successful in other areas of your life. But here’s what I told her: you’re confusing applause with impact.
If you own a business, social media is not about validation. It’s about visibility. And the awkward stage in the beginning isn’t proof that it’s not working. It’s simply the cost of entry.
If posting on social media feels like yelling into the void and getting three pity likes from your cousin and your best friend… I get it. But before you write it off completely, here are four surprising ways it can still help your business.
It’s your visual resume online. Before someone hires you, buys from you, or refers you, they look you up. Your Instagram/Tik Tok or YouTube page often becomes the first impression of your business. It shows what you know, how you think, how you communicate, and whether you’re active or inactive. If someone lands on your page and your last post was eight months ago, that sends a message, and it’s not the message you want. Any time I’m out and about and I let someone know I have a business, the first question they ask is, “What’s your Instagram?” In 2026, your online presence is part of your credibility, whether you like it or not.
When you decide to run ads, people will check your social page before deciding if they should trust you enough to buy. Ads should be a part of your long term marketing stategy at some point if you want to grow your business. But, here’s the thing, you can spend money driving traffic with ads, but the moment someone clicks your ad, they will almost always visit your profile to see if you’re legitimate. If your content looks inconsistent, outdated, or empty, trust drops instantly. Organic content builds the environment, and ads accelerate it. But if the environment doesn’t feel solid, paid traffic won’t save you.
You are not posting for likes; you’re posting for buyers. There are plenty of customers who purchase and never like anything. Instead of liking and commenting, they watch quietly and make mental notes. They think, “I like this,” or “When I get paid, I’m coming back,” or “She seems consistent.” Because remember, no rule says someone has to like your post in order to buy your product. In fact, some of the people who spend the most are the quietest online. They don’t perform their interest publicly; they convert privately. So if you measure success only by engagement metrics, you will quit too soon. You’re not posting for applause. You’re posting so that when your customer is ready, they know exactly where to go.
Consistency builds trust before you ever speak to a customer. People rarely buy the first time they see you. They buy when they feel familiar with you. When someone has seen you show up consistently, share your perspective, demonstrate your expertise, and stay visible, trust builds slowly in the background. You may not always see it in likes, but you’ll see it in DMs, referrals, and in those messages that say, “I’ve been watching you for a while.”
Finally, showing up consistently online prepares you for bigger opportunities. Social media builds confidence, clarity, communication skills, and discipline. Those skills transfer. When I had a jewelry business, I got so many opportunites from people that found me on social media. A Nordstrom pop up shop, one day jobs from big companies paying big bucks, and of course lots of orders. If you ever want to launch a course, speak at events, host workshops, build partnerships, or step into larger rooms, you’ll need to know how to articulate your ideas clearly and consistently. Social media gives you reps. It’s practice for greater stages.
Social media might feel uncomfortable; the reach might fluctuate, and yes, the likes might be low now, but discomfort doesn’t mean it’s useless. It means you’re building a muscle that will pay off in the future.
Hot Post of the Week
ChatGPT Prompt of the Week
Copy & Paste This Into ChatGPT:
“Pretend you’re my marketing director. I sell ________________________ and my ideal customer is ________________________.
Help me stay consistent on social media even when my likes are low. Give me a quick mindset shift, one reminder about the long-term benefits of posting, and 3 easy content ideas I can post today.”
People Worth Following
Brian Blum is a new follow for me, and I had to let you all know about him. His whole thing is dissecting the posts that actually blow up and explaining the psychology behind why they work. He basically reverse engineers successful content so you can take the same ideas and apply them to your own business. If you’re serious about improving your content, his page is a great place to steal a few smart ideas.
Instagram - Follow Here
LinkedIn - Follow Here
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Monica Warren, Creator of Marketing, No Chaser