Entrepreneurs who looked up and realized, “Oh… Black Friday is THIS week?”

If you're like me, this year flew by, and you're confused as to how we’ve arrived at Thanksgiving again this quick.

And if you're the kind of entrepreneur I am- juggling 10 things, family, friends, hobbies, your job, your business, and trying your best to sleep, you probably didn’t have time to plan a full Black Friday strategy.

So don’t worry. I got you.

Remember last week when we talked about dusting off your email list?
Well… now you can actually put it to use.

Black Friday is loud. People's inboxes are chaotic. But you?
You're going to stand out without doing the most.

Below, I put together 10 Black Friday email outlines you can copy, paste, and send immediately. These work for ANY industry: boutiques, jewelry, coaches, salons, gyms, artists, service providers, digital products… anyone who just needs something simple and effective. Feel free to use these as a starting point and add your personality and any relevant information to them.

Let’s get into it.

Subject: The Black Friday Sale Just Started
Body:
State Your Offer.
Give the Link to Buy.
Give the date/time the sale ends. (Optional- add an image)

Sample text

I know you’re getting a million emails today, so I’ll keep it simple.
If this has been on your list for a while, now is the time to snag it.
Once the deadline hits, this offer disappears. Happy Shopping!

Subject: If you only read ONE email today… make it this one
Body:
State Your Offer.
Give the Link to Buy.
Give the date/time the sale ends. (Optional- add an image)

Sample Text

Every Black Friday email is screaming at you, but this one actually has something worth stopping for. This limited-time deal is the kind people talk about after it’s gone.
When the clock hits zero, so does your chance.
Don’t miss it! Tap to shop before someone else grabs your spot.

Subject: I wasn’t going to do a sale but…
Body:
State Your Offer.
Give the Link to Buy.
Give the date/time the sale ends. (Optional- add an image)

Honestly? I wasn’t planning on doing anything special this year.
But then this offer popped up in my brain and said, “No, we’re doing this.”
It’s simple, low-pressure, and easy to grab. If you want it, it’s yours just click the link.

Subject: 5 gifts under $20
Body:

State Your Offer.
Give the Link to Buy.
Give the date/time the sale ends. (Optional- add an image)

Need something quick, cute, and affordable?
Here are a few budget-friendly picks under $20:
{List items + links}

Perfect for stocking stuffers, coworkers, or a little treat for yourself.
Remember, you don’t need to spend a lot to give something thoughtful.

Subject: ____% Off Sale - Today only
Body:
State Your Offer.
Give the Link to Buy.
Give the date/time the sale ends. (Optional- add an image)

This is my shortest, simplest sale of the entire year and if you blink, you’ll miss it.
No pressure, just me saying, “hey, you need this.”
If you’re looking for a great Christmas present for family and friends, or yourself, start shopping now.

Subject: Your 2025 Black Friday Gift Guide
Body:

State Your Offer.
Give the Link to Buy.
Give the date/time the sale ends. (Optional- add an image)

These are my most popular products/offers & they’re on sale today!
If you’re shopping for Christmas gifts for someone else (or yourself), this list makes it easy. Treat yourself, treat somebody else… or do both.

Subject: Your small-business Black Friday deal
Body:

State Your Offer.
Give the Link to Buy.
Give the date/time the sale ends. (Optional- add an image)

Shopping small doesn’t just support a business; it supports a dream, a family, a creator, a community. Every order, click, and repost makes a real impact.
If you choose to shop small this year, thank you for choosing to make a difference.

Subject: Only {#} left
Body:

State Your Offer.
Give the Link to Buy.
Give the date/time the sale ends. (Optional- add an image)

I only have {#} available — and once they’re gone, that’s it.

If you’ve had your eye on this, now is the time.
I don’t restock often during the holidays, so grab it ASAP.

Subject: This one is for YOU
Body:

State Your Offer.
Give the Link to Buy.
Give the date/time the sale ends. (Optional- add an image)

Everyone else can wait — today is for you.
Here’s your Black Friday treat: {offer}

You give so much to everyone else.
Today, you get to indulge a little.
This is your official permission slip to put yourself first… just this once.

Subject: Sale Ends tonight
Body:
Final hours.
Don’t miss this: {offer + link}

This is it! Once tonight is over, so is this offer.
If you’ve been on the fence, consider this your sign to add to cart.
Can’t wait to ship out your order.

If you haven’t been emailing consistently, stick to 2–3 emails max for the day.
Your audience needs to warm up to you again.

Don’t compare your results to businesses who’ve been emailing weekly for months.
You are just getting started. Every email is a step in the right direction.

Use this weekend as your jumpstart. Keep showing up weekly in December.
(Your future self will thank you.)

Look at:

This teaches you what content your audience actually responds to.

Got 20 people on your list? Send the email. You never know who’s ready to buy.

If you need help growing your list, I linked last week’s newsletter here.

Good luck on Black Friday and see ya next week!