Newsletter # 11
This Newsletter Is For:
The entrepreneur who keeps saying, “I need more customers,” but isn’t sure where to start.
Are you relying on one place for all your new customers?
For years, my jewelry business grew primarily through social media. I was posting daily, building momentum, and generating steady sales. I thought it was smooth sailing to the bank forever… and then the algorithm shifted.
After that, reach dropped, engagement slowed, and I realized I had leaned too heavily on one lead source where I gained new customers, (I talked about it recently on Instagram.)
When the lightbulb went off ( and sales slowed up), I pivoted back to email, but I had an uphill battle because I hadn’t nurtured my email list consistently.
That experience taught me something important: you don’t need 10 different customer sources, but you absolutely need more than one.
When you’re busy delivering services, packing orders, managing clients, and handling operations, marketing can easily become reactive. So instead of leaving you guessing, here’s a clear breakdown of 40 different ways to bring in new customers for service and product-based businesses.
Creative Ways I’ve Attracted New Customers Outside the Usual Playbook
The truth? Some of my most profitable customer moments didn’t come from doing what everyone else was doing. They came from being strategic in places most entrepreneurs overlook. Here are a few off-script ways I’ve attracted new customers that paid off.
Signing up for HARO (Help a Reporter Out) to provide expert quotes for journalists, which helped position me as a credible voice and led to new visibility.
Optimizing my LinkedIn profile to clearly showcase my services, so people who landed on my page immediately understood how I could help them.
Joining local entrepreneur groups and networking in my city, which created real-life relationships that turned into referrals and paying clients.
Wearing your own product everywhere and letting curiosity do the selling. When I had an active jewelry business I never left the house without my own jewelry on.
Teaching a mini-workshop at a coffee shop or coworking space. Once upon a time, I used to host jewelry parties at customers’ houses, which led to lots of sales.
This is why I don’t rely on one platform, because I’ve always known how to create opportunity.
Now you do too & that’s powerful. So the next time you catch yourself thinking, “I need new customers, but I have no idea where to start,” come back to this list.
Bookmark it, pick 2–3 strategies, and commit to them. And send this to an entrepreneur friend who needs more sales!
Hot Post of the Week
ChatGPT Prompt of the Week
Copy & Paste This Into ChatGPT:
I run a [service-based/product-based] business.
Help me build a diversified lead generation strategy using:
1 social media strategy
1 owned audience strategy (email/SMS)
1 relationship-based strategy
1 direct outreach strategy
Based on my business details below, recommend the best options and create a 60–90 day execution plan.
Here are my details:
What I sell:
Who I serve:
Current marketing efforts:
Revenue goal:
Biggest struggle:
People Worth Following
Marketing Harry is one of those people who doesn’t just talk marketing, he’s built it. He scaled a 7-figure agency and grew to 125K followers in a year in the B2B space, which is not easy. I like that his content is clear, strategic, and actually practical if you’re trying to build authority and attract better clients.
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Monica Warren, Creator of Marketing, No Chaser