Newsletter # 2
Who This Newsletter Is For:
The impatient entrepreneur who wants results faster than Amazon Prime.
The Mindset Shift to Advance Your Marketing
Before you do another email, social post, or marketing effort, your attitude toward it has to shift.
Marketing is a marathon, not a sprint. It takes a lot of experimenting to get it right, and that’s exactly why so many people either avoid it, hate it, or hand it off to someone else (which is fine, because people like me need jobs 😄).
But here’s the thing: marketing is more about momentum than one big home run.
It’s a series of mini steps that build up to a big outcome- sales, visibility, connection, and consistency.
Marketing is Not a Microwave. It’s a Slow Cooker.
Most people want to put one post or three emails in the microwave, hit “start,” and expect a flood of sales to pop out 30 seconds later. But that’s not how this works.
If you want to master marketing your brand or business, you need to stop treating it like a microwave and start seeing it like a slow cooker.
The difference?
A slow cooker takes time—but the results are richer, stronger, and last longer. If you tried to cook a pot roast in the microwave, it’d be dry, chewy, and disappointing, just like microwaved marketing.
When People Tell Me Their Marketing “Isn’t Working,” I Ask:
How long have you been consistent? (The magic doesn’t happen overnight. Real results show up after 6–12 months of steady, strategic effort.)
How often are you taking breaks from your marketing? (Every time you hit pause, your momentum breaks and your audience can forget you. Out of sight, out of cart.)
When’s the last time you actually looked at your analytics—social, email, in-person traffic? (Your data’s talking… but you can’t fix what you won’t measure.)
When’s the last time you tried something new instead of doing the same thing you’ve been doing for two years? (Marketing gets powerful when you stop playing it safe and start experimenting
Because 9 times out of 10, the issue isn’t that your marketing doesn’t work—it’s that your impatience, inconsistency, and lack of strategy are ruining your marketing.
Weekly Win
Now, I know having patience in marketing is not easy, but trust me, it works! Here are two recent examples of my patience paying off with marketing.
Recently, I got some great news at work — one of our long-term prospects finally came through in a big way. And guess where that connection started? A marketing email I sent months ago.
They’d been quietly opening, reading, and staying on the list for four months before deciding to take action.
If I’d had a “microwave mindset,” I probably would’ve written it off after a few weeks of silence and missed the win completely.
That’s the power of the slow cooker.
Another Slow Cooker Story
In June 2024, my friend and I started doing local singles events—and of course, I handled the marketing.
The Instagram page was brand new and I started at an impressive 0 followers.
Fast forward to a year and a half later:
We’ve got 4,165 followers and a consistent audience.
The page had 59.8K views in the last 30 days.
But here’s the truth, during that first year, the numbers barely moved. It often felt like I was posting into a black hole with few likes & comments.
It took 12 months and about 100 posts before I saw big numbers! Some reels are now hitting 40K, 60K views, and getting real engagement.
If I’d had a microwave mindset, I would’ve quit before the growth kicked in.
The Takeaway
Your marketing doesn’t need to be faster. It needs to be more consistent, strategic, and patient.
The algorithm isn’t your enemy. Your expectations are.
So slow down. Stick with it. Keep experimenting.
Because every email, post, and campaign you put out is one more ingredient in the pot; and when you let it simmer long enough, the results will be worth it.
Hot Post of the Week
ChatGPT Prompt of the Week
Put this prompt into ChatGPT to help you begin to build consistency and take some of the guess work out of your social media.
“My business is ___ and I sell ____.
Give me 60-days of post ideas to help me stay consistent on my favorite social platform ____.
I plan to post three times a week:
• One post that educates my audience about what I do or offer
• One post that builds like, know, and trust
• One post that highlights something new or something I want to put back in front of my customer.”
People Worth Following
I’ve been following Shannon for years, and she’s basically the social media sheriff out here in the wild, wild west of online marketing. If you want your audience to stop scrolling like it’s a rodeo and actually notice your stuff, follow her ASAP.
Instagram - Follow Here
LinkedIn - Follow Here
Threads - Follow Here
That’s It For This Week
Next week, we’re getting into the good stuff — the dynamic duo of marketing: social media and email. See you then!